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Israeli Channel 10 (the second largest TV Channel in Israel), with its Internet arm nana10 (www.nana10.co.il), launched a mobile video portal – *977. The digits 977 stand for the Hebrew word for “ten” which is the name of the channel … With the launch of Channel 10’s portal added to the existing services of Blockbuster and movie distribution companies, Israel becomes a leading market for IVVR services.
The portal is based on 3G video calls (IVVR) that was built by Teleclal, an Israeli mobile services provider backed up by DSPV as a technological partner and Ugunduzi the IVVR services domain expert partner. Teleclal is the largest Israeli services provider with an offering in SMS, WAP, IVR, IVVR, and mobile content creation.
As IntoMobile readers may know, IVVR (Interactive Voice and Video Response) is a tech which allows you to deliver video services over a (3G) video call – whilst you are “in-session”, you can navigate the on-screen experience using DTMF tones (generated by the number key presses, much like dialling a number). IVVR hasn’t often been the tech of choice for 3G video services, but it does have some advantages – the mass of voice-call capacity in most 3G networks being one of them. Additionally, there is the fact that:
Because the IVVR services are based on a video call, the playing of videos is immediate (no buffering) and the video can be interactive (where in the mobile internet the playing is done in a dedicated player that allows no interaction with the video).
It will be good to get some stats on the take-up once the service has been running for a while – personally I think it’s “gonna be all about the content” !!
Thanks to Harel for the info 
[Via: talkingmobile.com]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
