IBC 2008: content content content!
AmberFin has announced the results of a research survey conducted at this year’s IBC conference in Amsterdam. AmberFin spoke to industry experts attending to gauge their opinion on what issues would most influence the industry in the coming year.
The results clearly demonstrate the use of multiple platforms such as broadband, IPTV and mobile handsets as key drivers for the industry moving forward. However, although most (60%) felt that the industry has improved its knowledge and use of multiple delivery platforms in the last year, it was agreed by 70% of respondents that content owners could still be distributing their content more effectively across multiple platforms.
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Respondents agreed there is potential for better use of specific platforms: 52% of the industry experts surveyed felt that mobile phones and handheld devices could be used more effectively. The potential of using multiple platforms was widely recognised and the experts themselves claimed that they would watch more content if the quality was better. For example:
– 57% would watch more IPTV
– 59% would watch more content on their PC via broadband
– 44% would watch more content on their mobile phone
– 34% would watch more content on their iPod touch or other small
screen device
Overall, the research demonstrated that the broadcast industry needs to look at improving the quality of video content on current and emerging media platforms while lowering the cost per deliverable.
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Or as we like to say, CONVERGENCE! Just think, five years’ time and this should all be sorted 🙂
[Via: PR Newswire / Source: AmberFin]