Disqus
Marketers crave for metrics and provider of the in-game mobile advertising Greystripe knows that. Hence they’ve prepared October 2008 Consumer Insights Report, which serves as a “quarterly update to answer the demographic questions advertisers may have,” delivering such information to advertisers as demographics, click-through rates and “exclusive iPhone statistics.”
With the addition of the iPhone to the market, the user demographic for mobile games is changing and the advertising industry therefore needs to keep up with an ever-growing user base of savvy mobile game players. According to Greystripe’s results, iPhone game players prove to be part of a coveted demographic in the advertising world. Greystripe’s iPhone games are the most popular among the sought-after 18 to 34-year old age group, with 48% of users falling into that category. Additionally, this coveted demographic is well-educated and affluent, with 80% having attended college and 46% making more than $78K a year. Most importantly, these users are accessing the mobile Web and playing games significantly more frequently than has previously been seen. Seventy-five percent of iPhone game players access the mobile Web at least once a day, while 66% use it more than once a day.
Other figures from the report:
- 87% of game players are involved in the purchasing decisions in their families, with 73% of these respondents using the mobile Web at least once per day.
- Worldwide games provided by Greystripe “provide” 9.1% click-through rate.
- Since launching its ad-supported mobile games catalog in 2006, over 100 million games have been downloaded through Greystripe’s distribution network.
Greystripe’s full October 2008 Consumer Insights Report is available for download from here.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
