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Salvation Army to launch SMS fundraising campaign

Categories: General
By: , IntoMobile
Friday, November 7th, 2008 at 12:38 PM

Atlanta-area Salvation Army is introducing a program to let donors give five bucks to the charitable organization via SMS. Beginning in two weeks, mobile users in the Atlanta area can text message “TSA” (which is an acronym of “The Salvation Army”) to 90999 and a $5 donation will be added to their phone bill.

Salvation Army will promote its campaign on signs alongside the familiar shiny red kettles outside 297 locations in the 13-county metro Atlanta region.

Last year, the charitable organization raised $1.4 million in Atlanta between Thanksgiving and Christmas 2007. This year’s goal is $1.6 million, and for the next year they hope to expand the program nationally.

[Via: Cellular-News]

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Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.