Disqus
MobiAD News are summarising a report from Berg Insight, the well-known telecoms analyst firm, on five predictions for Mobile Advertising. I’ve just shown a couple below that I believe have real impact, but for the full five you’ll need to go to MobiAD News. For more detailed info, I recommend you visit Berg Insight’s corporate website here.
2 – Smartphones
Smartphones will boost traditional Internet advertising revenues. A significant proportion of mobile advertising revenues will actually derive from mobile Internet users accessing conventional web sites. Internet advertisers are going to need to adapt by creating campaigns that work with multiple devices and display sizes.
3 – Idle-screen advertising
Idle-screen will eventually become the largest mobile advertising channel. Virtually all consumers carry a mobile handset wherever they go and check out things on the display many times per day. Embedded advertising on the idle-screen and in the user interface would provide an unmatched exposure.
For my money, Smartphones have the best in-built mechanisms to deliver Mobile Ads well – co-incidentally they also have the most ‘active’ idle screens, within which Ads can be embedded. As a combo, it’s quite persuasive, and I could envisage ‘sponsored’ devices coming with Ad channels pre-installed. Let’s see how this one pans out.
Again, for the full five Mobile Advertising predictions, you’ll need to go to MobiAD News. For more detailed info, I recommend you visit Berg Insight’s corporate website here.
[Via: MobiAD News]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
