MobiAD News are summarising a report from Berg Insight, the well-known telecoms analyst firm, on five predictions for Mobile Advertising. I’ve just shown a couple below that I believe have real impact, but for the full five you’ll need to go to MobiAD News. For more detailed info, I recommend you visit Berg Insight’s corporate website here.
2 – Smartphones
Smartphones will boost traditional Internet advertising revenues. A significant proportion of mobile advertising revenues will actually derive from mobile Internet users accessing conventional web sites. Internet advertisers are going to need to adapt by creating campaigns that work with multiple devices and display sizes.
3 – Idle-screen advertising
Idle-screen will eventually become the largest mobile advertising channel. Virtually all consumers carry a mobile handset wherever they go and check out things on the display many times per day. Embedded advertising on the idle-screen and in the user interface would provide an unmatched exposure.
For my money, Smartphones have the best in-built mechanisms to deliver Mobile Ads well – co-incidentally they also have the most ‘active’ idle screens, within which Ads can be embedded. As a combo, it’s quite persuasive, and I could envisage ‘sponsored’ devices coming with Ad channels pre-installed. Let’s see how this one pans out.
Again, for the full five Mobile Advertising predictions, you’ll need to go to MobiAD News. For more detailed info, I recommend you visit Berg Insight’s corporate website here.
[Via: MobiAD News]