Disqus
Bluckbuster is co-operating with Microsoft to bring video to handsets and other portable devices. The idea is to allow customers to get their content from wherever they want, hence the movie rental chain wants to rely on the Redmond giant’s Live Mesh data synchronization software platform.
In an interview to The Dallas Morning News, Blockbuster’s CIO Keith Morrow said: “Eventually, we’ll give customers instant access to any movie on any device with an Internet connection and a screen… More immediately, we could use this technology to reach into airports. Travelers could quickly download movies from Blockbuster kiosks to their portable media players.”
He also noted that the perfect scenario would involve such a service which would enable users to start watching a movie on one device, pause it and resume it on another one in different location.
This isn’t the first time we’re hearing about Blockbuster mobile video plans, though. Back in January, the company’s CEO Jim Keyes, said they are working a microSD chip that will enable sideloading of digital video content onto portable devices. Additionally, at that point he also noted that over-the-air downloads are also under consideration.
To sum things up. When two giants like Blockbuster and Microsoft are co-operating, users expect something big to happen. And we’ve no doubts the service envisioned by Blockbuster’s CIO could fly. However, question is when we’ll see it being rolled out and whether it will catch the consumers’ attention, as I’m sure both companies want. We’ll have to wait and see…
[Via: FierceMobileContent]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
