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Despite the economic downturn, Juniper Research forecasts that mobile adult market will reach $4.9 billion by 2013, driven by video chat services.
The report titled “Mobile Adult: Subscriptions, Downloads, Video Chat & Text-Based Services 2008-2013 (Fifth Edition)” found that although such services were utilised by a comparatively small number of users, the high spend levels in many markets are expected to push the value of the adult video chat market past the $1 billion mark by 2011.
Report author Dr Windsor Holden anticipates to see total revenues for 2008 be around $2.2 billion, which is around 3.5% bellow Juniper’s previous forecasts. “And while in some instances usage levels are marginally lower than we expected, we are actually seeing significantly higher spend per user on video chat and on some subscription-based services,” he added.
However, the report also noted that a number of markets such as Indonesia and Switzerland had tightened the laws governing the access of adult content, while U.S. operators still remained wary of offering such content on their portals. Nonetheless, operators in Europe and parts of Latin America offer on-portal adult content that is usually managed by third-parties.
Other findings from the Juniper report include:
- Western Europe will remain the largest regional market for mobile adult services throughout the period covered by the report, followed by the Far East and China.
- Premium content providers are becoming increasingly concerned at the volume of free adult content available via the Internet.
Whitepapers and further details of Juniper’s study are available from their website.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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