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Recently, T-Mobile UK has launched the Game Club to provide free, ad-supported mobile games to its customers.
The games are completely free to download (data charges included) but in order to play, users will have to view two full-screen ads before and after they complete playing the game.
Among the first games that are/will be available for download are such titles as Pokermillion Texas Hold’em The Masters, AMA IQ Booster, Pro Bowling, Pool Star and Einstein’s Brain Game.
As for the first advertisers, Paramount Pictures is among them, which will undoubtedly push promos for its movies to the mobile gamers.
Commenting on the new service, T-Mobile UK’s head of new proposition development Damien Byrne said: “The launch of ad-funded games further strengthens T-Mobile’s mobile gaming offering to consumers. We continue to make mobile gaming easier than ever before and a more enjoyable experience for our customers.”
[Via: PocketGamer.co.uk]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
