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Ad Infuse has just won business with the Corporate group of France Telecom, according to Wireless Week. This apparently came after an 8-9 month eval process, which now means that the company is well postitioned to speak to the FT / Orange OpCo’s.
Quite apart and separate from this, another Mobile Ad company, JumpTap, has been chosen by 3 Denmark to act as the partner for Advertising. This means JumpTap will provide an e2e service which includes “ad sales, campaign management, reporting and ad serving”
Seems like some areas of the Mobile Market are still going great guns then – perhaps Advertising is the place we should all be!
[Via: Wireless Week]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
