Holiday Gift Guide »

Research shows you neglect your iPhone apps like a bad mother

By: , IntoMobile
Tuesday, February 24th, 2009 at 7:52 AM

need-a-hugLike an unwanted child, your iPhone applications are probably languishing in an idle pool of non-use. Sound harsh? Well, research shows that we’re probably more on point than you’d like to admit.

Thanks to iPhone application analytics provider Pinch Media, we now have compelling statistics on iPhone app-use that indicates most people are likely to download an iPhone application (paid or free) and never look back. Here’s how you’re probably using your iPhone apps:

  • Just 20% of you use a freshly downloaded FREE app the next day
  • Paid apps might see 30% of you coming back for more after the first day
  • An almost laughable 1% of you use your iPhone apps in the long run
  • Interestingly, free iPhone applications get more play-time than their premium, for-pay counterparts

I find that, out of the 9 homescreen-pages worth of free (from App Store and Jailbreak) and paid applications, I only use about 1.5 to 2 pages of apps regularly. It seems the free jailbreak applications get most of my love.

So, into which category do you find yourself pigeon-holed? Do you keep a massive app stock just to show off your iPhone (guilty as charged)? Do you actually use your iPhone’s applications?
[Via: PinchMedia]

About The Author

Will Park

Will hails from The City of Angels - Los Angeles, California. He spends his time playing with his numerous gadgets and looking forward to seeing what future holds for mobile technology. An avid promoter of a fully "digital" life, he promotes the widespread adoption of truly mobile, paper-less living. He dreams of the day when he can go completely digital. No more snail mail, paper receipts, bound books, notepads/spiral notebooks, credit cards, hard currency. He's a digital warrior - fighting for the converged life. He is an idealist and a realist - he has a perfect view of what the world should be but knows that the world is not perfect. Can we ever hope to see Will's dream become reality? We'll see...

  • bazza

    makes that 50 million downloads milestone kinda pointless now.