Disqus
Apparently, In a head-to-head comparison between ChaCha and Google SMS, ChaCha achieved 70 percent of Google’s SMS search volume in the fourth quarter of 2008, according to data from the Q4 Mobile Messaging Report from The Nielsen Company.
Of all SMS traffic measured in Nielsen’s report, which is comprised of all incoming and outgoing text messages, ChaCha is the seventh most trafficked service, quickly gaining ground on Google, Facebook, and Twitter. ChaCha now has more than 3.5 million unique mobile users in its first year of service.
Advertisers like Palm, McDonald’s, the Obama Campaign, and H&R Block have already taken advantage of the tremendous growth and response rates through ChaCha’s pay-for-performance text-based mobile advertising solution.
“ChaCha is quickly dominating the SMS search market – we don’t just provide a pile of links to Web sites or require customers to know special search codes like other contenders. Instead, we enable millions of text conversations with a ‘smart friend’ who can quickly answer virtually any question,” said ChaCha CEO, Scott A. Jones.
In January 2008, ChaCha introduced its free mobile answers service, which leverages human guides to provide free answers to any question, anytime, anywhere. Users don’t need a Web-enabled phone, special browsers or codes to search the Internet, and ChaCha answers go far beyond directory assistance. For free, mobile customers simply text 242242 or call 1-800-2ChaCha on their mobile phones, ask their questions and receive concise, relevant answers via text messaging.
It certainly seems as if ChaCha has an aggregated suite of services that suit the needs of many users really well. If you’d like to check out more about what they have on offer, check out their site here.
Thanks to Lisa for the heads-up on that one!
[Via: ChaCha]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
