AdMob has released their monthly Mobile Metrics Report. It’s always an interesting read… You can pick it up right here.
So what does AdMob do and how do they do it? I’ll let the folks at AdMob describe it best:
AdMob stores and analyzes data from every ad request, impression, and click and uses this information to optimize ad matching. Every day, we see ad requests from more than 6,000 publishers sites in over 160 countries. Each month, we analyze this data to produce our AdMob Mobile Metrics Report covering manufacturer, device and country-specific data on AdMob’s top six markets by impressions served: US, UK, India, Indonesia, South Africa, and the Philippines.
A few of the key findings in this edition of the report as noted by AdMob:
- For this month’s feature, we revisit mobile Internet usage over WiFi in the United States by examining the geographic distribution of WiFi usage throughout the country. The West and Northeast experienced heavier WiFi usage by population than the South and Midwest in January 2009. California led the way with 18% of usage, followed by New York with 14% and Texas with 8%.
- This month we also feature Western Europe. Traffic from Western Europe increased 132% in the last 12 months to 550 million requests in January 2009. Growth was strong across the top countries with Spain and Italy increasing at the fastest clip.
- Worldwide requests from Apple devices grew 28% month over month to 1.2 billion in January. Building on its strong December, iPod Touch growth outpaced iPhone growth in top markets. The iPod Touch now represents 40% of Apple requests, up from 20% in September.
- The G1 (HTC Dream) was the number 18 device in the US with 0.9% share in December. Android has 3% Operating System Share in the US.
Give it a read. The report comes in PDF format and weighs in at a measly 212 KB.
Thanks John!