Disqus
Previously referred to vaguely as the Application Storefront, RIM’s direct-to-device channel for BlackBerry applications has been officially christend as App World. As announced at the Developer Conference in October, the update was due to go live in March, and here we are with a proper name, likely to lead up to a public launch in the next couple of weeks. A full site for developers, blackberry.com/appworld, should be going live sometime tonight, along with notification sign-ups for those who just can’t wait to get rolling in the apps.
About The Author
Simon Sage
Simon Sage’s education largely surrounded writing, technology and online community, leading him to begin his blogging career at www.BlackBerryCool.com and to quickly discover a vibrant and active community surrounding BlackBerry and mobile technology. In exploring RIM’s platform, he has learned what enterprises are looking for in mobility as well as what makes the innocuous BlackBerry so appealing to them. Recently Simon’s been covering RIM’s gradual move into an already-crowded consumer market, and the impact of burgeoning challengers, such as the iPhone, as well as long-time leaders, like Nokia, on BlackBerry’s advancement. With plenty of content under his belt, Simon will be branching off a bit to see what other smartphone manufacturers are working on while still using BlackBerry as a barometer. At IntoMobile, you can count on his posts being even-handed, well-informed and thought-out.
