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Ex-Vodafone CTO Chris Burke, currently working as RIM’s managing director for Europe, Middle East and Africa, will be actively moving towards more prepaid BlackBerry services, eventually encompassing the 8900 and Pearl Flip around the £150-mark for next Christmas. Outlets like Carphone Warehouse and Phones 4 U are likely targets for these kinds of deals. Orange has already been dabbling in prepaid BlackBerry services, but they have yet to really take off elsewhere. With talk about a $5/month basic e-mail plan in the works, it seems to be a likely direction for RIM to be taking, especially in light of more frugal consumer spending. I think it’s safe to say that at least in Europe, prepaid BlackBerry service will make a big push over the next year, but the jump to North America seems a little less likely.
[via Mobility Today]
About The Author
Simon Sage
Simon Sage’s education largely surrounded writing, technology and online community, leading him to begin his blogging career at www.BlackBerryCool.com and to quickly discover a vibrant and active community surrounding BlackBerry and mobile technology. In exploring RIM’s platform, he has learned what enterprises are looking for in mobility as well as what makes the innocuous BlackBerry so appealing to them. Recently Simon’s been covering RIM’s gradual move into an already-crowded consumer market, and the impact of burgeoning challengers, such as the iPhone, as well as long-time leaders, like Nokia, on BlackBerry’s advancement. With plenty of content under his belt, Simon will be branching off a bit to see what other smartphone manufacturers are working on while still using BlackBerry as a barometer. At IntoMobile, you can count on his posts being even-handed, well-informed and thought-out.
