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One of the leading Hollywood’s online marketing agencies, AvatarLabs, recently announced the U.S. launch of the “Monsters vs. Aliens” iPhone application to promote the upcoming DreamWorks’ cartoon.
Two version of the application are available: one free (Lite) which contains all the film information, videos (trailers), images and movie times at nearby theaters, as well as an interactive sneak peek of one of the film’s Monsters: B.O.B.; and the full app (costs $1.99), which features everything the free version has plus a soundboard with over 30 B.O.B. Blurbs, more ways to play with B.O.B. and the so called Containment Center-tainment featuring “B.O.B. Says” and “Monster Match” as well as 4 levels of B.O.B.’s favorite game: “52 Pickup.”
Unsurprisingly, both apps take advantage of iPhone’s multi-touch capability and the built-in accelerometer, and both are already available for download through AppStore…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
