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A recent report by Commercial Times out of China is claiming that smartphone manufacturer extraordinaire, HTC, will be turning things down a notch come Q4, and launch some standard feature (dumb) phones. HTC is renown for building Windows Mobile smartphones, but such a diversifying shift makes sense in a rocky economy.
HTC’s forthcoming feature phone is likely to base on Qualcomm’s BREW Mobile Platform (BREW MP), and come with a wide range of flash applications to enable multimedia services, said the paper, noting the handset is also targeting the telecom sector.
HTC didn’t have such a hot first quarter, but if they can successfully bring Flash apps to the masses, they could see some considerable success in the market. It’s a strange transition to make, since most manufacturers are actually climbing up to the smartphone level these days, but considering HTC’s extensive experience and expertise, they could do quite well for themselves in the feature phone market.
About The Author
Simon Sage
Simon Sage’s education largely surrounded writing, technology and online community, leading him to begin his blogging career at www.BlackBerryCool.com and to quickly discover a vibrant and active community surrounding BlackBerry and mobile technology. In exploring RIM’s platform, he has learned what enterprises are looking for in mobility as well as what makes the innocuous BlackBerry so appealing to them. Recently Simon’s been covering RIM’s gradual move into an already-crowded consumer market, and the impact of burgeoning challengers, such as the iPhone, as well as long-time leaders, like Nokia, on BlackBerry’s advancement. With plenty of content under his belt, Simon will be branching off a bit to see what other smartphone manufacturers are working on while still using BlackBerry as a barometer. At IntoMobile, you can count on his posts being even-handed, well-informed and thought-out.
