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This year is set to end with 4.3 billion mobile subscribers, and ABI Research predicts that the number will further grow to nearly 5.4 billion by 2013.
Among the key factors that will push the mobile phone adoption are changing distribution models, greater choice of connected devices, faster networks, and proliferation of mobile applications. The research company argues that all these factors highlight one of the biggest challenges facing the industry today – mobile services personalization.
ABI’s Dan Shey says that customers increasingly want a personalized experience with their mobile device and service. “Service personalization involves not only allowing them to find and select the right mobile services and applications but also to control, monitor, and pay for mobile services in a way that best suits their needs,” he added.
In the same press release, ABI announced the launch of “The Mobile Consumer Research Service” to provide interested companies with an end-user view of the mobile consumer that is crucial to success in creating strategies for addressing this market. More information is available from their website…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
