Disqus
Mobile messaging (SMS, MMS, mobile email and instant messaging) use will keep growing, but the revenues will not follow due to such factors as IP revolution, increased competition, and commoditization of established services.
According to Juniper Research’s new mobile messaging report, the move from per-transaction to per-month billing models will see total P2P revenues in Western and Eastern Europe decline. The balance will be made with the help of revenues in developing markets, plus growth in ad-funded tariffs. Meanwhile, web-based services will continue to integrate new messaging mediums, which could easily impact operators’ revenues.
Ian Chard, author of the report, suggests that SMS will remain core revenue generator for operators in the current economic environment, “given that messaging is an economical method of P2P communication.”
Other report findings include:
- Smartphone users in particular will continue to drive high usage levels
- 3% drop in total revenues
- Western Europe will maintain position as the largest market over forecast period
- Growth in revenues greatest in the Africa and Middle East, Indian Sub-Continent and South America regions
- Industry looking to enrich market by converging services such as presence, while pushing subscribers to additional value added services and content
More information about Juniper’s report titled “Mobile Messaging & IP Evolution: Players, Strategies & Forecasts 2009-2014″ is available from the company’s website.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
