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The UK wireless market, she’s a tough nut to crack. In fact, the UK is so competitive that T-Mobile’s UK outpost is facing a merger or sell-off in the near future. T-Mobile UK’s parent company, Deutsch Telekom, is itself under pressure from shareholders. Marketing Week reports that Deutsche Telekom is feeling the squeeze from shareholders, following on yesterday’s announcement that the company was estimating a €1.8 billion write-down for T-Mobile UK’s Q1 2009 operations.
T-Mobile UK operates the fourth-largest wireless network in the UK. Rival carrier 3, the fifth-largest UK wireless carrier, has been mentioned as a potential suitor for T-Mobile UK. Still, business seems to be going on as usual at T-Mobile. News of a potential merger comes on the heels of T-Mobile’s latest flashmob stunt in London’s Trafalgar Square. Pop artist Pink was on hand to lead 13,000 dancers and singers in a guerrilla karaoke event aimed at grabbing publicity for the T-Mobile UK.
[Via: MarketingWeek]
About The Author
Will Park
Will hails from The City of Angels - Los Angeles, California. He spends his time playing with his numerous gadgets and looking forward to seeing what future holds for mobile technology. An avid promoter of a fully "digital" life, he promotes the widespread adoption of truly mobile, paper-less living. He dreams of the day when he can go completely digital. No more snail mail, paper receipts, bound books, notepads/spiral notebooks, credit cards, hard currency. He's a digital warrior - fighting for the converged life. He is an idealist and a realist - he has a perfect view of what the world should be but knows that the world is not perfect. Can we ever hope to see Will's dream become reality? We'll see...
