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It’s true, we’re seeing quite a few mobile advertising companies, offering an array of services, solutions, products, platforms… you name it. It’s about time to see some of them being acquired by bigger rivals, and the market to start consolidating.
That said, we’ve recently found out that Velti has acquired personal mobile marketing company – Ad Infuse. As a result, Velti’s position as the world’s largest mobile marketing and advertising company by revenues, profitability and global reach is further expanded. Moreover, after the acquisition, Velti will have a better position in the US market and sustain its growth over the coming years.
Ad Infuse’s management team will be integrated into Velti’s structure, and the same goes with their award-winning technology and prestigious customer base, which includes such companies as Procter & Gamble, Dell, AT&T, Disney, Swisscom, France Telecom, Orange and Microsoft.
The integrated company will comprise over 400 people across US, Europe, China, India and the Middle East…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
