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Mobile payments and billing solutions provider Billing Revolution has recently announced a partnership with advertising network MoVoxx, which as a result will be able to “commerce enable” ad placements on mobile phones. As a result, MoVoxx advertisers can add payment functionality from SMS ads, “generating more frequent transactions from mobile users.”
Just imagine – you get a promo SMS and right from the bat you can act, no matter what kind of a device you have, as long as it can send and receive text messages. This opens a great opportunities for both legit companies, but unfortunately for spammers as well.
We’ll see how this will go. In the meantime, here are the words of MoVoxx’s CEO Alec Andronikov: “We are excited to add a mobile commerce billing ad unit that makes it very simple for consumers to purchase products on their cell phones. This is a perfect way for consumer brands, especially within the CPG sector, to not only precisely target different consumer segments but also generate direct sales ROI from mobile media placements.”
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
