Airport in Slovenia’s capital, Ljubljana, has introduced a new feature for tourists. At the airport’s baggage claim area, travellers can get much more than just their luggage: they can download tourist information and coupons for their stay in Slovenia.
Slovenian Tourist Board along with Creativ Interaktiv and the airport devised the campaign for arriving passengers riding on the airport’s buses from plane to terminal, inviting them to turn on Bluetooth connection on their phones.
It’s a great way to use mobile technology and despite non-significant Bluetooth proximity-marketing results, using this technology on the airport makes perfect sense, as users are already accustomed to receiving text messages from local mobile operator when they land at a foreign airport…
[Via: SpingWise]