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International mobile telecoms provider Lycamobile has announced the launch of its Pay As You Go SIM card and low-cost, high-quality mobile service in partnership with 3 Italia in Italy. The prepaid SIM cards and top-up will be available from over 65,000 retail outlets from the 15th of June.
“Following the success of Lycamobile in seven European countries, we are delighted to welcome our Italian customers to the Lycamobile family of over four million subscribers. Our customer promise is to deliver high quality international products and services. This milestone marks yet one more step towards expanding the Lycamobile footprint globally.” said Subaskaran Allirajah, Chairman, Lycamobile.
“We remain on mission to be the market leading International MVNO creating a benchmark business model not only in Italy but also globally. We are committed to supporting our extensive network of European channel partners who are enjoying prosperous business relationships with Lycamobile and we look forward to forging new relationships in Italy. Our brand remains true to the core principles of delivering our customers high quality international calling at the most affordable prices,” added Milind Kangle, CEO, Lycamobile.
“We are very proud to cooperate with Lycamobile. The partnership proves the highest level of service delivered by 3 Italia network and the innovativeness of its MVNO business model,” said Alberto Silva, Strategy and Wholesales Director, 3 Italia.
Lycamobile is investing in comprehensive channel marketing support for the launch of its Italian Pay As You Go SIM card. A comprehensive advertising, marketing and PR campaign based around ‘Globeman’, a sociable, culturally aware, empathetic figure, will target both mainstream and ethnic audiences through point of sale, broadcast, print and online media. ??International calls will cost from as little as 9 cents per minute, with national calls from 15 cents per minute. Lycamobile are launching with a “Free SMS to anywhere in the world” promotion, which runs until the 31st of July 2009. On-net Lycamobile to Lycamobile calls are free for the first 15 minutes talk time. Free extra credit is being offered to consumers on top-up. ??Since 2006, Lycamobile has launched its prepaid SIM business in The Netherlands, Belgium, Norway, Sweden, Denmark, Switzerland and the UK where it has already acquired almost four million subscribers. It plans to launch in further markets throughout 2009.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
