Disqus
INQ Mobile has been named “Phone of the Year” at this years Meffys Awards, held by the Mobile Entertainment Forum. The Meffys are considered the industry’s official benchmark for measuring success and rewarding innovation, and the awards honor the most influential players from around the world. This category recognizes the importance of mobile handsets in driving consumer discovery and entertainment, and the INQ1 was recognized by the judges for being a mass market phone that offers social media and mobile internet services in an easy to use, simple way, driving mobile data usage.
MEF’s Executive Director, Rimma Perelmuter, said “We are delighted for INQ Mobile, a new entrant to the market, whose focus on usability and social networking features answers the needs of consumers who seek a fun, affordable and connected experience.”
INQ’s innovative approach – building hardware and software from the ground up with social media and internet services at the core – has caught the attention of the mobile industry and consumers. So far this year, the INQ1 has won the “Handset of the Year” at Mobile World Congress in Barcelona, the Mobile News Awards “Best Newcomer,” and now “Phone of the Year” at the Meffys.
I reported on the data usage of the INQ1 here, but no harm in recapping the (impressive) stats they recently too:
The company also recently released data on usage of the INQ1 on the 3 UK network. The numbers seen on an entry-level handset and pay as you go tariff were comparable, or in some cases higher, than what operators typically see on much more expensive smartphones.
- An average of 65% of INQ1 customers are using Facebook , with the majority of users accessing once a day or more
- 30% of INQ1 customers are regularly using email
- Windows Live Messenger usage is 3-4 times greater than on other 3G phones on the 3 UK network, with around 50% of INQ1 customers accessing the service every month
- 19% of the INQ1 base uses Skype
You can check out more on INQ here.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
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