Disqus
Vringo and its partner, Innova Group, have announced a partnership with Armenia’s leading mobile operator VivaCell-MTS. Through the partnership, Vringo’s video ringtone service will be available to more than 2,000,000 mobile subscribers of VivaCell-MTS in Armenia through a co-branded VivaCell-MTS-Vringo online platform and will constitute the first deployment of such innovative and stimulative technology in CIS countries.
The VivaCell-MTS-Vringo service, rolling out on a subscription basis, will provide access to Vringo’s video ringtone application and its library of 4,000+ video ringtone clips. For a fee, subscribers may download this premium content.
“Through this arrangement with Vringo and Innova Group, VivaCell-MTS is now able to offer our subscribers more multimedia content and more stimulating ways to use that content than ever before,” said VivaCell-MTS General Manager Ralph Yirikian. “We believe Vringo’s fun and captivating video ringtones will be an extra tool in our efforts to keep our subscribers updated with the latest technologies.”
“Vringo is thrilled that VivaCell-MTS is joining our growing family of carrier partners,” said Vringo CEO Jon Medved. “This exclusive agreement will enable VivaCell-MTS to use Vringo’s suite of customizable tools to engage its customers through the most important pivot on the mobile device: the ringtone.”
This is the fourth custom-built in-language carrier platform Vringo has created for an international mobile partner. Others include platforms in Vietnamese for Viettel, in French for Bouygues Telecom, and in Turkish for mobile provider Avea.
In addition to carrier partners, the company also maintains relationships with content providers (including Turner, Discovery Mobile and Agence France Presse) and handset manufacturers, such as Sony Ericsson, which is including a direct online link to Vringo on its new Sony Ericsson Walkman phones.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
