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Leaked AT&T Memo: iPhone 3GS launch = best sales day, ever; MJ death caused 65k texts/sec to be used

Categories: Apple, AT&T, iOS / iPhone OS
By: , IntoMobile
Thursday, July 2nd, 2009 at 12:03 PM

A memo has just leaked from AT&T saying that the day the iPhone 3GS launched, it broke almost every record AT&T has ever had. Along with that, the day Micahel Jackson died, AT&T’s network was processing around 65,000 text messages a second. Crazy stuff:

1. Fact of the Week: On June 25, the day Michael Jackson died, text messages sent on our network spiked at 65,000 messages per second — the largest volume ever recorded — surpassing events like American Idol voting and New Year’s Eve, when millions of our customers wish their friends and family a happy new year via text.”

2. “iLaunch day 2009 was one for the record books, as AT&T customers scrambled to get their hands on the fastest, most powerful iPhone yet.

Here’s a look at some of the milestones we achieved:

* Best-ever sales day in our retail stores
* Second-largest traffic day in our retail stores
* Most transactions processed via our IT systems in a single day
* Most upgrade eligibility checks in a single day
* Largest order day in att.com history
* Largest features sales day in att.com history

On this year’s launch day, iPhone sales exceeded sales recorded on 2008′s iPhone launch day, Black Friday 2008 and Dec. 26, 2008 — all heavy-volume sales days. In fact, this year we surpassed 2008′s launch day sales at about noon Central time, and sustained our previous peak hour record, also set in 2008, for 11 straight hours.

[Image via Gizmodo]

About The Author

Stefan Constantinescu

Stefan Constantinescu (@WhatTheBit on Twitter) has loved technology since as far back as he can remember. It started with computers, but in the past few years his passion has turned to mobile devices. As a mobile phone enthusiast who lives and breathes devices that connect to the internet, he knows he is not alone with this radical fascination of all things wireless. He is strongly opinionated and enjoys a good debate so leave comments in his posts and he’ll get back to you! Stefan began blogging as a hobby in the fall of 2006 and joined IntoMobile in the summer of 2007. Later he got a job at Nokia in March 2008, but as of June 2009 he has rejoined the IntoMobile team. He is currently based out of Helsinki, Finland.