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Tapjoy — the company behind such popular iPhone titles as TapDefense, TapSudoku and TapWord — released a new version of its Tapjoy SDK, designed to “help mobile developers improve their applications, grow their user base and make them more profitable.”
The most important feature of the updated version is that it now includes Pinch Media’s Pinch Analytics, which provides iPhone application developers with an insight to make more informed decisions on how best to improve and enhance their apps. As a result, iPhone app developers can get the full benefits of both solutions in one comprehensive dashboard.
Commenting on the new Tapjoy SDK release, the company’s Lee Linden said: “We are committed to providing developers with the one-stop suite of key services to become more profitable and successful. By partnering with an industry leader like Pinch Media we will more easily and quickly meet these needs by offering deep analytics capabilities in tandem with monetization and audience growth services.”
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
