Disqus
Obviously the wireless industry is taking a hit based on the current economic environment. And apparently, consumers are now saying that data plans may be one of the things they’re most likely to cut/reduce as times get harder.
So, Bytemobile thought it would be interesting to offer carriers some ways to stay relevant, maintain competitive advantage and weather the economic storm. Bytemobile, works with more than 100 carriers around the world to help make their networks more efficient and offer their users customized mobile internet services.
Let’s check out the suggestions then:
1. Reduce network data volume to increase capacity for growth in internet traffic and users within their existing architecture.
2. Launch customized data services that differentiate between premium plan and standard plan subscribers in order to up-sell more expensive rate plans and better overall mobile experience.
3. Pinpoint content that an individual is most likely to seek and deliver directly to the user’s device. The result is a productive and satisfying mobile internet experience without extensive search and navigation and will result in increased data consumption.
4. Influence user behavior, both adding value to and extracting value from off-portal content that passes through the network, resulting in the monetization of subscribers’ mobile web browsing.
5. Increase compensation from mobile content providers by enabling the development and delivery of highly-personalized third-party applications.
What do we think about these? Obviously on their own they don’t form the detail of an in-depth recovering plan, but there’s some reasonable thoughts in there I think. If you’ve got comments on the suggestions, we’d love to here them – drop us a line in the comments form at the end of this post!
You can find out more about Bytemobile and what they do, here.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
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Brian
