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Singapore operator StarHub can now offer an improved mobile broadband experience to its subscribers. The operator has expanded its 3G core network to increase data speeds and provide a smooth mobile surfing experience to its customers, efficiently and cost effectively.
“Data traffic has increased exponentially over the last two years, and StarHub is now geared to handle the current and future traffic needs of its subscribers. What’s more, there is no need to invest substantial amounts of money to build capacity to handle the increased data throughput. It’s really thanks to this innovative software offering from Nokia Siemens Networks that routes 3G data traffic effectively, improving the user experience while reducing capital and operating expenses,” said Peter Cook, Vice-President of Integrated Network Engineering, StarHub.
Nokia Siemens Networks has expanded the network capacity by implementing a flat network architecture, using its Direct Tunnel* solution. This expansion will strengthen StarHub’s HSPA+ (High Speed Packet Access)-based wireless broadband service, which offers speeds of 21 Mbps and beyond.
[Direct Tunneling allows user data traffic to bypass the Serving Gateway Support Node (SGSN), which, in traditional packet core setups, is responsible for both signaling and routing user data. When user data bypasses the SGSN, it reduces the load on the SGSN capacity and lowers transmission network costs. Further, with Nokia Siemens Networks as StarHub’s incumbent packet core solution vendor, the Direct Tunneling functionality is a mere software upgrade for the operator]
So that’s another Operator upgraded to 3.75G, or at least to have the capacity for it. More and more Operators will be arriving at this point in the next 12-24 months, as a jumping-off point to the next-generation LTE (4G).
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
