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LongHorn Steakhouse is expanding its latest “Discover the West in You” ad campaign to mobile screens. Actually, it’s the iPhone and iPod Touch screens, only, but that’s not bad for a start.
Anyway, the “stereoscopic 3D application” features a steak that can be flipped up to four times, and with the aid of 3-D glasses, in 3-dimension and stereoscope… And that’s about all we got from the official press release — everything else is pure PR BS.
The game (if you can call it like that) is sorta, kinda fun to try it out few times and then delete it, leaving room for other apps. It’s free and you can grab it from here. (iTunes link)
LongHorn Steakhouse’s ad agency Grey New York designed the application and announced it. From their press release — where they say the AppStore is “home to 25,000 apps” — we clearly see they are super-new to the mobile world. When iPhone 3GS was announced, AppStore surpassed 50,000 apps, and now it’s at around 65,000 and counting. Get some fresh info folks, follow IntoMobile. 
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
