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3G.co.uk lets us know about a new report that tries to estimate the number of UK users – and comes in somewhere around 7 to 17 million…
The report is called (perhaps unsurprisingly) “UK Mobile Internet“, and reviews key factors causing the growth in usage – advertising is one driver that is picked up on (again perhaps, no major surprise there).
Other drivers include the wealth of 3G-driven new smartphones, along with our old favourite social networking!
Personally, other wider factors such as a new generation of youngsters who are completely techno-iterate (and have only even grown up in a digital world), and the push in to mobile by companies such as Apple (and to a lesser extent, other CE manufacturers) has also had an impact – I guess it would kinda nice to see a report that in some way covered this off too.
Anyway, going back to this report, you can take a deeper look here.
[Via: 3G.co.uk]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
