HSN is going iPhone with a free application called HSN Shop App, providing users with the ability to view HSN programming throughout the US. In its press release, HSN says that this is the e-commerce industry’s first live-video “3-screen experience,” which sounds nice, though I haven’t did my due-diligence to check this out.
More from the press release:
All the engaging highlights that HSN and hsn.com users enjoy are packed into the clever app, available for download at both the iTunes App Store and hsn.com. Live, ’round-the-clock HSN TV (along with a library of original videos), the HSN Today’s Special, Items Recently Aired, and the many hosts, featured designers and their tens of thousands of products are among the familiar and favorite hallmarks of HSN programming that will be available through the mobile experience. Additionally, the HSN Shop App brings with it a set of new features, including the interactive shake2shop, which, with a simple shake of the device, generates random product recommendations as well as deals and promotions targeted at HSN’s mobile customers.
In a nutshell, HSN’s iPhone app let you browse products, watch some video, buy directly from the app, save a product for later purchase (wish list?), and recommend any item to a friend. If you’re a fan of HSN and the products they’re selling, you’ll love their app. Otherwise, well, save space for some other application, image, video, audiobook… whatever. iTunes link is here.