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HSN is going iPhone with a free application called HSN Shop App, providing users with the ability to view HSN programming throughout the US. In its press release, HSN says that this is the e-commerce industry’s first live-video “3-screen experience,” which sounds nice, though I haven’t did my due-diligence to check this out.
More from the press release:
All the engaging highlights that HSN and hsn.com users enjoy are packed into the clever app, available for download at both the iTunes App Store and hsn.com. Live, ’round-the-clock HSN TV (along with a library of original videos), the HSN Today’s Special, Items Recently Aired, and the many hosts, featured designers and their tens of thousands of products are among the familiar and favorite hallmarks of HSN programming that will be available through the mobile experience. Additionally, the HSN Shop App brings with it a set of new features, including the interactive shake2shop, which, with a simple shake of the device, generates random product recommendations as well as deals and promotions targeted at HSN’s mobile customers.
In a nutshell, HSN’s iPhone app let you browse products, watch some video, buy directly from the app, save a product for later purchase (wish list?), and recommend any item to a friend. If you’re a fan of HSN and the products they’re selling, you’ll love their app. Otherwise, well, save space for some other application, image, video, audiobook… whatever. iTunes link is here.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
