Disqus
AdMob, the leading mobile ad network, is acquiring AdWhirl, iPhone-centric mobile advertising solutions provider, which works with multiple iPhone ad networks. The official line is that with the acquisition, AdMob will be able to offer iPhone application developers “a much needed open source mediation solution.” We, on the other hand, think that it’s best to make acquisitions in the time of recession, when prices are low, and in that sense we salute AdMob’s strategy for pulling this out.
The good thing, though, is that AdMob will maintain all of the AdWhirl’s functionality whether developers use AdMob or not.
From the blog post:
Offering an open source solution will enable us to ensure advertisers and publishers a high quality experience with mobile advertising and publishing, and introduce an open, transparent choice into the market which has not existed to date.
Additional details will be known within next few weeks… And in case you’re wondering, financial details were not disclosed.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
