Disqus
Launching this September in Japan, coupons based on your location, calculated via GPS, can be sent to your mobile phone reports Wireless Watch Japan. This has been the dream for people pushing location based services since the late 90s. Of course back then mobile phones didn’t have GPS, but you could still accurately pin point someone via cell tower triangulation. The problem back then was that the only people who had access to your location was the mobile operators. With this, and I’m going by a rough machine translation here, people would opt in to access the service, so would the restaurants. This is how marketing should happen. The potential is there for this to rock, but will it take off? If the Japanese are only starting to play with location based coupons now, how long until their technology crosses the pond to Europe, and then crosses the pond again to reach America? Seriously, this stuff is taking a long, long, LONG time to happen.
About The Author
Stefan Constantinescu
Stefan Constantinescu (@WhatTheBit on Twitter) has loved technology since as far back as he can remember. It started with computers, but in the past few years his passion has turned to mobile devices. As a mobile phone enthusiast who lives and breathes devices that connect to the internet, he knows he is not alone with this radical fascination of all things wireless. He is strongly opinionated and enjoys a good debate so leave comments in his posts and he’ll get back to you! Stefan began blogging as a hobby in the fall of 2006 and joined IntoMobile in the summer of 2007. Later he got a job at Nokia in March 2008, but as of June 2009 he has rejoined the IntoMobile team. He is currently based out of Helsinki, Finland.
