Disqus
Mobile advertising space is heating up in consolidation. Just recently we reported that AdMob has acquired AdWhirl, and now we have the mobile advertising network Greystripe announcing $2 million investment from GE/NBCU’s Peacock Equity Fund, capping a $7.5 million Series C funding round. For the record, the previously announced $5.5 million of this Series C round was from Disney’s Steamboat Ventures, Incubic Venture Capital, and Monitor Ventures.
Briefly about Greystripe and their advantage over other mobile ad networks (from the press release):
Unlike other mobile advertising networks, Greystripe’s CTIA E-Tech award-winning technology allows online media buyers to easily add mobile advertising to their digital campaigns with a turnkey solution that can deliver Flash PC advertisements to the iPhone via Greystripe’s proprietary transcoding technology.
Finally, in case you’re wondering which companies have run campaigns on Greystripe’s network, they include Kia, Axe Unilever, Jeep, US Navy, Paramount Pictures, and JC Penney…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
