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Innovative Pricing: Indian operator Tata Docomo to charge you by the number of letters you text

Categories: DoCoMo
By: , IntoMobile
Tuesday, September 8th, 2009 at 7:03 AM

This is one of those things that makes you go “hmmm, why didn’t anyone else think of that?!” Indian mobile operator Tata Docomo, which only launched this summer, is going to start charging you by the amount of letters/numbers you use in a text message, rather than per text message. Ever wanted to tell someone “OK” but didn’t want to waste the money for a whole text message? This service is for you. The prices are extraordinarily cheap, at only 1 paise per character. The paise is what you and I would call a cent; 100 paise = 1 rupee. That translates to 3.3 American cents for a perfect 160 character text message. In case you’re wondering, they are not going to charge for a space.

[Via: Textually]

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About The Author

Stefan Constantinescu

Stefan Constantinescu (@WhatTheBit on Twitter) has loved technology since as far back as he can remember. It started with computers, but in the past few years his passion has turned to mobile devices. As a mobile phone enthusiast who lives and breathes devices that connect to the internet, he knows he is not alone with this radical fascination of all things wireless. He is strongly opinionated and enjoys a good debate so leave comments in his posts and he’ll get back to you! Stefan began blogging as a hobby in the fall of 2006 and joined IntoMobile in the summer of 2007. Later he got a job at Nokia in March 2008, but as of June 2009 he has rejoined the IntoMobile team. He is currently based out of Helsinki, Finland.

  • Ashu

    A mazing…I only wish number portability was allowed in India. I can’t change my 3 year old number now which is so widely distributed :(

  • mg

    sadly this pricing is applicable only for the first 15 characters

  • prakash

    guys r u participating in the animation contest of tata docomo??its amazing to knw that all the videos that will impress the judges will b rewarded..that really new..