Video: We take the Motorola CLIQ and MOTOBLUR for a spin

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Motorola today announced its first Android phone at Mobilize 2009 as the interestingly named Motorola CLIQ. The unveiling finally brought the Motorola Morrison out of the shadows and into the mainstream. Thankfully, the CLIQ looks more impressive in person than it ever did in the leaked Morrison images we’ve been seeing for the past couple months. And, because customized homescreens aremotorola-cliq-motoblur-hands-on12 the hot-ticket these days, Motorola CLIQ’s hardware is complemented by Motorola’s custom Android UI, dubbed the MOTOBLUR. Motorola will have you know that MOTOBLUR isn’t just an Android skin, but an integrated service that pushes updates from all your social networks straight to your homescreen. But we’re getting ahead of ourselves.

Let’s take a look at the Motorola CLIQ.

The CLIQ will hit T-Mobile USA’s network later this year as an exclusive. Other parts of the world will get the Motorola Morrison as the Motorola DEXT, which just proves that Motorola loves them some CAPS! Pricing and launch information isn’t yet known.

motorola-cliq-motoblur-hands-on31What we do know is that the Motorola CLIQ features all the high-end smartphone goods you’d expect from a new Android handset. The CLIQ packs a 3.1-inch capacitive touchscreen (320×480), 5.0-megapixel camera (autofocus), GPS, WiFi, 3G data, digital compass, accelerometers, ambient light sensor, 3.5mm headphone jack and a microSD card slot. And, with its slide-out QWERTY keyboard, the CLIQ makes quick work of lengthy text messages and emails.

From our limited hands-on time with the CLIQ, it’s clear that Motorola took some seriously fine-toothed combs to the hardware details. The keyboard keys are tactile enough to touch type. The slider mechanism slides out with a smooth “snick” that makes us giggle a little every time. There’s a nifty backlit Motorola logo on the backside of the slider – a nice touch to be sure. The camera is good – not sure if it’s “really good,” but it’s at least “good.” To top it all off, the touchscreen is nice and slick (capacitance!)motorola-cliq-motoblur-hands-on48

But, like the HTC Hero, it’s the CLIQ’s UI that makes it stand out from an increasingly crowding Android market.

The CLIQ is skinned with a new homescreen that Motorola calls the MOTOBLUR service. Motorola has been calling MOTOBLUR everything from a “service” to a “solution” to “social networking that just works.” We call it cool. The idea behind MOTOBLUR is to give the CLIQ a unique Android homescreen that not only makes for a finger-friendly experience, but also makes for a new kind of social networking experience. MOTOBLUR automatically trawls all your social networks (Facebook, Twitter, MySpace) for contact information, contact pictures and status messages and pushes all that information into the CLIQ’s widget-based user interface – contact information is automatically updated with status messages, for example. MOTOBLUR also pushes emails, text messages and news feeds straight to your CLIQ’s homescreen. Palm had the same idea with the WebOS’s Synergy feature, but Motorola had the foresight to center their UI around the MOTOBLUR UI.

We’ll have more for you once we get a Motorola CLIQ of our own.

For now, enjoy the hands-on video and photo gallery!

[Update]
Post updated so that it actually has a photo gallery. Wired posted up some unpublished photos here.

Hands-on the Motorola CLIQ and the MOTOBLUR UI from IntoMobile on Vimeo.

  • Yada Yada

    “Motoblur”? Was that supposed to be catchy? I don’t get it. Not pleasant. Not inspiring. Not edgy. Just plain weird.

    Maybe they should call it “Motoflub”

    • Carl

      Motorola like four letter words in ALL CAPS, so calling it BLUR isn’t surprising.

      I thought of a few four letter words when I found out that the Sholes wasn’t getting announced today, too.

  • Jenna Gonzalez

    Motorola taking on Android was very smart. The CLIQ is pretty snappy looking and with Android starting to get its bearings, its only a matter of time that it explodes too. Right now, MyTouch 3G is becoming the hottest selling phone on T-mobile, thanks to clever advertising and appeal to both men and women (The commercials and celebrity endorsements alone). The fact that Oprah’s talking about it gives it a bit of a boost, whether we’re fans or not. With Motorola coming out with devices on a platform that is becoming more and more exposed right now, their move is actually better than expected. So congrats to Motorola. I hope they can somehow take their styling innovation (which is why so many people have their handsets), continue pairing that with the Android, and keep moving forward into a new age of smartphones that actually appeal to everyone.

  • Glitch

    If i had to guess, I would think that the point is that it ‘blurs’ the lines between tons of different services (FB, twitter, email, sms, more email, last.fm, etc)

    almost all the reviews are very, very positive, though, so I’m not worried about a few cranky yada yada types :)

  • David

    Looks like an HTC phone to me

  • Hoi An

    Wow, nice phone from Motorola.
    I will buy it.

  • Paul Simpson

    I have the G1 and hope the new Motorola has better font options for resize and style of font along with colour

  • keke

    Imm Gettanqq Thaaa Shhitt Riie Deaaa

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