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Siano Unveils Newest Multi-Standard Mobile TV Chip

Categories: Hardware, Multimedia
By: , IntoMobile
Monday, September 14th, 2009 at 3:54 PM
Siano Mobile Silicon has announced the launch of a new multi-standard mobile TV receiver chip, the SMS1230.  The SMS1230 supports the major global broadcast mobile TV standards of DVB-T, T-DMB, and ISDB-T, and, in addition, digital radio (DAB/+) and FM Radio.  The new receiver chip, exhibiting the best performance in the mobile TV market, is the high-end member of Siano’s multi-standard MDTV receiver chip family, which includes also the SMS1150, SMS1130, and the low cost SMS1140, launched earlier this year.
Alon Ironi, CEO of Siano, commented, “Siano’s new high-end SMS1230 is targeting customers that are pursuing top-notch DTV reception performance – reception in extremely tough conditions such as vast distances from the nearest broadcasting tower, or in the presence of very strong interfering signals, or while commuting by car or by train at very high speeds.”
The SMS1230 is currently available in sample quantities, while mass volumes will be available starting November this year.
Of course, what we all want to know is which devices this will be in, and which services will make use of it. I still continue to hold a torch for (Broadcast) Mobile TV, but it’s going to need chips like these, that can bridge standards easily, for it to succeed.

siano-logoSiano Mobile Silicon has announced the launch of a new multi-standard mobile TV receiver chip, the SMS1230.  The SMS1230 supports the major global broadcast mobile TV standards of DVB-T, T-DMB, and ISDB-T, and, in addition, digital radio (DAB/+) and FM Radio.  The new receiver chip, exhibiting the best performance in the mobile TV market, is the high-end member of Siano’s multi-standard MDTV receiver chip family, which includes also the SMS1150, SMS1130, and the low cost SMS1140, launched earlier this year.

Alon Ironi, CEO of Siano, commented, “Siano’s new high-end SMS1230 is targeting customers that are pursuing top-notch DTV reception performance – reception in extremely tough conditions such as vast distances from the nearest broadcasting tower, or in the presence of very strong interfering signals, or while commuting by car or by train at very high speeds.”

The SMS1230 is currently available in sample quantities, while mass volumes will be available starting November this year.

Of course, what we all want to know is which devices this will be in, and which services will make use of it. I still continue to hold a torch for (Broadcast) Mobile TV, but it’s going to need chips like these, that can bridge standards easily, for it to succeed.

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About The Author

Ben Robinson

Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.

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