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Wall Street Journal App Going Paid in the Near Future

Categories: Applications
By: , IntoMobile
Wednesday, September 16th, 2009 at 7:04 AM

wall-street-journal

I’ve read and commented on rumblings about this before, and now, it looks like official word is coming out. News Corp. Chairman Rupert Murdoch has commented that the Wall Street Journal is going to charge $2 per week for use of their mobile app. That is, $2 for non-subscribers. Subscribers will get a wonderful discount, knocking the price down to $1 per week. Yucky.

The transition to paid will take place over ‘the next month or two’. Personally, I think News Corp. has this all backwards. Would I pay $1 or $2 per week for the WSJ on my phone? No friggin’ way. Would I use it if it was free, knowing I’ll have to put up with some advertisements? Yep. I suppose now that the WSJ has a huge user base, they’re going to see who sticks around for paid. I’m thinking this will be an eye-opener for them…

[Via: Financial Post]

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James Falconer

James was born and raised in Winnipeg, Canada. Almost 15 years ago he started out in the 'real world' as a web and graphic designer. Through the years he has finely tuned his skills in SEO, internet marketing, conversion strategy, and project management. To date, he runs his own successful consulting business where he advises companies all over the globe. A co-founder of www.crackberry.com, and sole proprietor of www.mactropolis.com, James in recent years has become very active in the tech blogosphere. Online community building and strategy is fast becoming one of his passions. Watch for James' no frills attitude, unique perspective and to-the-point comments here on IntoMobile!

  • Ray

    Should the WSJ continue offering the app to you for free, even if they’re losing money?

    It costs a lot to maintain apps, especially those that download fresh content from a server.

    I bet that even if they lose 95% of their non-paying users, they’ll still make more than they do by giving it away for free.