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Telecom Italia and Movincom, the Italian consortium of companies and service providers for the promotion of mobile retailing, have signed an agreement that will let Telecom Italia’s customers use their mobile phones to purchase a wide range of goods and services via Movincom. Starting in 2010, Telecom Italia will be building in an ad hoc application into its new Sim cards. Using this application, directly from their mobile phones, customers will be able to buy tickets for public transport and trains, pay for parking, purchase ski passes, buy tickets for a night out at the theatre or other events, and book hotel rooms. Payment for these services will make use of methods offered by banks who sign up to the venture.
Using a SAT (SIM Application Toolkit) technology solution developed by Telecom Italia, this mobile commerce solution ensures high standards of security and authenticates the phone number from which each transaction originates. Specific menus integrated directly into the Sim card will guide customers through the process and make it quick and easy to make purchases. Orders placed for goods or services are dispatched by a text message generated automatically by the application. The text message features the purchaser’s cellphone number but no sensitive data about the selected method of payment. The configuration-free service will be available on all mobile phones. It will be possible to update the service at any time, as and when new goods and services are added.
The Movincom Consortium currently has more than 650 operational services on board, a figure that is destined to rise to over 1,500 services in seven different market sectors.
“After becoming an indispensable personal communications tool,” says Oscar Cicchetti, Manager of Telecom Italia’s Domestic Market Operations, “the mobile phone is transitioning into a personal gateway to the internet, content and services, ranging from information to entertainment and professional applications. Leveraging the potential of the latest SIM cards and terminals, mobile phones are poised to become a powerful and secure transactions and identity management tool too. Today’s agreement paves the way for this by offering a broad range of services and a secure, straightforward and intuitive method for making purchases.”
“We know that security and a user-friendly purchase experience are vital to the development of mobile commerce via mobile phones. This agreement with Telecom Italia is a major step in that direction,” says Enrico Sponza, Deputy Chairman of the Movincom Consortium. “Banks will have access to an integrated set of operational processes and be able to fast track their entry into the mobile payment business.”
This should be a successful solution all-round, because it does the key thing for service delivery – takes end-to-end control of the user experience, encompassing (in this case) device, network, and service provider(s).
[Via: Telecom Italia]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
