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Rumor: To compete with Google Latitude, Apple purchased Placebase

Categories: Apple
By: , IntoMobile
Thursday, October 1st, 2009 at 2:06 AM

Remember all the hub bub about Apple asking Google to make their Latitude service a web application versus a dedicated application for the iPhone? People thought the company was a bit off the wagon, but now it appears that there was a specific reason why Google Latitude for the iPhone was never released. Apple may have purchased a company called Placebase. C|Net does some investigating and finds it a bit odd that Placebase’s website is down, and that the CEO and founder of the company, Jaron Waldman, has updated his LinkedIn profile to say he now works for “Apple’s Geo Team”. It’s interesting that Apple would like to enhance the mapping ability of the iPhone, but if they build a friend location service that only works on their platform versus all platforms, like Google Latitude operates, then what’s the point? Chalk this up as a rumor for now.

Update: Jaron Waldman deleted his LinkedIn account, but Computer World was quick enough to take a screenshot:

About The Author

Stefan Constantinescu

Stefan Constantinescu (@WhatTheBit on Twitter) has loved technology since as far back as he can remember. It started with computers, but in the past few years his passion has turned to mobile devices. As a mobile phone enthusiast who lives and breathes devices that connect to the internet, he knows he is not alone with this radical fascination of all things wireless. He is strongly opinionated and enjoys a good debate so leave comments in his posts and he’ll get back to you! Stefan began blogging as a hobby in the fall of 2006 and joined IntoMobile in the summer of 2007. Later he got a job at Nokia in March 2008, but as of June 2009 he has rejoined the IntoMobile team. He is currently based out of Helsinki, Finland.

  • Hans

    As interesting as this News might be, it is rendered to reading horror by your “Vibrant” Ads.
    Are they really worth it? As your texts are surrounded by Ads anyway (Google Ads and Linkads), could you at least leave your content untouched?

    I would appreciate it.

    Hans

  • Vince

    Jaron’s LinkedIn profile was there as of 11:55 AM EDT today.