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The iPhone OS is the most popular smartphone operating system for browsing the web. AdMob’s latest report will have you believe that the iPhone claims 40% of the smartphone market, up from 33% in February. While that figure isn’t necessarily true – AdMob’s numbers only represent mobile browser share within AdMob’s ad network – the report does show that consumers are browsing more using smartphones powered by the iPhone OS, Android OS and webOS. Windows Mobile and Symbian on the other hand, are losing the mobile browser war.
Breaking it down, AdMob’s has seen the Android OS pulling down 7% of mobile ads in their network, up from 2%. The webOS, which powers the new Palm Pre, is responsible for a healthy 4% of AdMob’s mobile ad impressions. The Symbian OS has lost considerable market share, dropping from a solid 43% to just 34%. Windows Mobile’s market share also took a hit with only 4% of AdMob’s mobile ads finding their way to the platform.
What’s going on? It seems that the new wave of smartphone operating systems are making it easier and more enjoyable to browse the web. Consumers are more willing to hop on the mobile web with smartphones running the new school of smartphone platforms. Traffic from the older school Symbian and Windows Phone platforms just isn’t keeping up. The trend echos a recent study that showed significant growth in the smartphone market for the iPhone, but at the cost of Windows Mobile and Symbian’s declining market share.
But, there’s still hope. Nokia plans to get serious with Symbian in a couple years and Microsoft is just about ready to take the wraps off their revamped Mobile Internet Explorer browser with the launch of Windows Mobile 6.5 on October 6. For the sake of competition, let’s hope these two industry giants can reclaim a part of their market.
[Via: AdMob] (PDF link)
About The Author
Will Park
Will hails from The City of Angels - Los Angeles, California. He spends his time playing with his numerous gadgets and looking forward to seeing what future holds for mobile technology. An avid promoter of a fully "digital" life, he promotes the widespread adoption of truly mobile, paper-less living. He dreams of the day when he can go completely digital. No more snail mail, paper receipts, bound books, notepads/spiral notebooks, credit cards, hard currency. He's a digital warrior - fighting for the converged life. He is an idealist and a realist - he has a perfect view of what the world should be but knows that the world is not perfect. Can we ever hope to see Will's dream become reality? We'll see...
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Kevin
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