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… well at it is, according to InMobi!
InMobi is the largest mobile ad network in Asia, Africa and Indonesia, and has released data showing that RIM’s Blackberry device may be leading the handset race in Indonesia. From January 2009 to June 2009, mobile ad requests on Blackberry phones increased by 842%, compared to mobile ad requests on Indonesia iPhones, which increased only by 205%.
RIM’s Blackberry device (the info doesn’t say which models) was released three months before the iPhone in the country in January of 2009. Although Blackberry and iPhone had similar growth patterns after the iPhone launch, the two handsets took dramatically different growth paths beginning in April 2009.
Indonesia is predicted to be the third largest mobile market after China and India by 2010 according to the ROA Group. Already, mobile users in Indonesia far outnumber active Internet users by 5 to 1, and the country boasts a 56.8% mobile penetration rate verses a 10.4% according to Internet World Stats.
Just in case you wanted to know, the top mobile Internet operator in Indonesia is Indosat, which leads the market with 75% share, followed by Telekomsel with 18% and Excelcomindo with 3%. Fierce competition between mobile operators and a price war between vendors created an influx of affordable mobile phones this year.
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
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