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Digital marketing agency iCrossing has recently released a free iPhone app called Say What?, which they call the “social media monitoring application” that enables integrated search of Twitter, Digg, and thousands of forums and blogs.
The application scans the most active social media networks for a keyword or phrase, and returns a real-time snapshot of what is being said where and by whom. Moreover, users have the option to dig deeper into the responses on a particular source, and a search history is saved so you can quickly return back to your searches after some time.
The way I see it, Say What? could be used to track what people are saying about some company and in that sense it’s a must have for PR folks, at least those with iPhones. AppStore link is here.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
