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Google has recently updated its Analytics product to help developers see how people are using specific parts of their iPhone and Android applications.
As with websites, you can track pageviews and events. Since there are no HTML pages involved in mobile apps, developers should determine when their apps should trigger pageview requests. Google Analytics then aggregates this data in the “Content” reports to display the number of visits, session length and bounce rates.
In addition, developers can track visitor actions such as watching videos, button clicks, downloads, etc. – all which don’t correspond directly to pageviews using “Event Tracking.” As a result, individuals and companies behind mobile apps can know which features are most popular and eventually fine tune their products. But first, you’ll need to grab the SDK and implement the necessary code in order for Google Analytics to start doing its magic.
Finally, in case you’re wondering whether someone has tried this already, here as a video featuring Redfin’s Sasha Aickin who explains how they implemented Google Analytics in their iPhone app. That’s actually after the jump. Enjoy!
[Via: Google Mobile Blog]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
