Disqus
In its new report titled “Mobile Coupons & NFC Smart Posters: Strategies, Applications & Forecasts 2009-2014,” Juniper Research forecasts that consumer usage of mobile coupons will generate close to $6 billion globally in retail redemption value by 2014.
However, the research company warns about stumbling blocks the industry faces: apathy amongst the wider public, and the lack of willingness to learn a new method of making financial transactions. Juniper goes on suggesting that smart posters with embedded NFC tags will bring to life static billboards, enabling interaction between potential customers and their prospective purchases.
Further findings from the report include:
- ARPU from NFC coupons and smart posters will exceed ARPU from NFC payment transactions;
- The vast majority of mobile coupon redemption value will be generated by the Far East & China, Western Europe and North America in 2014.
As usual, more information about the report is available from Juniper’s website.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
