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Remember Pizza Hut’s cool iPhone app? It proved as a smashing success, generating $1 million in sales! To be fair, we’re not sure whether the company would generate these figures even without the dedicated application, but it certainly helped make the famous pizza maker more cooler in eyes of the iGeeks.
What’s more impressive is that the iPhone app has been introduced only three months ago and that’s in the U.S. only. We’re certain the numbers will keep rising as soon as we get French, German, Italian, Spanish and other versions that work in more countries.
According to Pizza Hut’s Bernard Acoca, they’ve seen a steady level of growth with their mobile website, but the introduction of the iPhone app made the mobile orders growth explosive. “iPhone applications capture consumers’ imagination in a way that WAP sites simply can’t do, so the decision to expand to the iPhone was as good one for us,” he added.
Finally, if you live in the U.S. and own an iPhone/iPod Touch, you may want to grab Pizza Hut’s iPhone app (if you still haven’t). AppStore link is here.
[Via: mashable]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
