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AXA Equitable Life Insurance is joining a number of companies which use Apple’s iPhone platform as a marketing medium. They have launched two free iPhone apps for women, in support of the education and empowerment program – “The AXA Equitable Connection: Women, Wealth and Wisdom.”
Both apps are actually financial calculators, designed to help women keep track of financial objectives:
- Retirement Income Calculator – Users can estimate how much monthly income their retirement savings plan may provide.
- College Savings Plan Calculator – Individuals can determine the monthly savings amounts needed to help meet their education funding goals.
In addition, AXA said more apps are coming — including Retirement Shortfall Calculator, Life Insurance Calculator, Life Expectancy Calculator, and an app which I’m guessing everyone will want – All-in-One Calculator…
UPDATE: Some of the apps are already in the AppStore (those linked).
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
