Disqus
In an effort to get some additional exposure for its brand and its newly announced handset – eXpo, LG Mobile Phones — in partnership with Twentieth Century Fox and Lightstorm Entertainment — has created a multi-faceted marketing campaign for the highly anticipated epic adventure film – Avatar.
The campaign consists of several elements:
- A TV spot that features the “Avatar” movie trailer footage being projected from the recently announced LG eXpo.
- Interactive micro site (www.lgexpo.com), which includes exclusive movie content from the movie as well as all the details about the eXpo.
- Facebook page and exclusive apps – joint-sponsored between FOX, MTV and LG.
And that’s about all we have on this. There are no doubts in my mind the LG eXpo is an interesting device. That detachable projector can come quite handy in some situations, and I’m hoping to see something like that available with more devices from multiple handset makers. Now that would be something… 
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
